St. Louis Real Estate – Home Staging – Eye of the Tiger

The Buyer’s Eye by Sue Rector, ASP Stager, HomeStaging Innovations, LLC

The Buyer’s Eye…that is what every home seller wants to attract! Home Staging is all about attracting the Buyer’s Eye.

In all types of real estate markets, but especially in a market as we have currently, home sellers must do as much as possible to make their house stand out from the large competition pool of houses in their neighborhood. Staging your home, whether occupied or vacant, presents the house in the Best Possible Showing Appearance for internet marketing pictures and most importantly, for the personal showings…that is for the Buyer’s Eye.

ASP Stagers are trained to look at each room and each space within a house as a potential buyer would. Did you ever realize an area or a room within a house may have a different showing appearance depending on how a potential buyer enters and/or walks around that area or room?

I have found that most home sellers are not able to look at their houses for sale, through a buyer’s eye. That is not in anyway meant to be disrespectful or condescending to a home seller. In an occupied house, home sellers are emotionally connected to their décor and have looked at their special features for so long that they may not realize what may need to be staged in order minimize clutter and/or to draw attention to the special features. Home Staging is about selling the house’s spaces and special features and not the décor inside. Quote_Eyeball copy

When I am invited to conduct a Staging Consultation for home sellers who are attempting to sell an occupied home, I always look at the house through a Potential Buyer’s Eye. I focus in on the house’s positive attributes such as large rooms, bay windows, a great fireplace, a great view, etc. Once focused into the special features, I make staging recommendations to enhance them and I make sure the home seller understands why I have made these staging recommendations. I also walk into an area or room within a house from as many different ways that I think a potential buyer would do when touring the house, making recommendations to make the room or area show its best.

In vacant houses for sale, home sellers typically know that the house would present itself better in terms of space, special features, and function of rooms, if they have at least the key areas of the home staged. It just comes down to the important decision to make the investment in staging. Placing furniture and accessories within a vacant home, using the same guidelines of looking at the rooms through a Buyer’s Eye, presents the house in the Best Possible Showing Appearance. “A buyer only knows what they see, not what is meant to be”…Barb Schwarz, Creator of the Staging Concept

Generally speaking, the investment in staging a vacant home for 8-12 weeks, which includes inventory usage, staging, de-staging, and delivery/pickup, will be less than the price reduction of the house, if it does not sell.

Consider using an ASP Stager, a trained professional, who will look at your house for sale, through the Potential Buyer’s Eye. That will give you yet another edge over your competition!

For more information about Home Staging Services, contact us at homestaging@stlouisrealestatevoice.com or visit our website at www.stlstaging.com

Sue Rector's Pic Sue Rector, ASP Stager
HomeStaging Innovations, LLC

Tags: St.+Louis+Real+Estate, Saint+Louis+Real+Estate, Home+Staging, ASP+Stager

This entry was posted on Friday, June 6th, 2008 at 12:29 pm and is filed under For Sellers, Home Staging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.