St. Louis Real Estate – Home Staging WOW

The WOW Factor

“WOW!”

That is what Sellers want Potential Buyers to say… when those buyers walk through their house for sale.

Any house on the market can achieve “The WOW Factor” by meeting or exceeding a Potential Buyer’s expectations. When a Potential Buyer’s expectations are met or exceeded…this could very likely lead to a contract, then a FINAL SALE!

How does a Seller achieve The WOW Factor?

Staging your house for sale is essential in achieving “The WOW Factor”. In one of my earlier articles, I discussed the connection between Home Staging and Internet Marketing. In order for Potential Buyers to say “WOW” when they walk through your house…you first have to get them TO your house.

Price, Location, and Great Internet Pictures, along with a creative descriptive write-up will get that Buyer to make an appointment to see your house. A Staged Home makes the Internet marketing pictures of your house for sale look great! The old saying of “A picture is worth a thousand words” continues to hold true today. Pictures of a house for sale can impact a Potential Buyer much more than a list of the house’s features.

But what is very important for Sellers to understand is that pictures can be deceiving. There is nothing worse than a Buyer arriving at a house that they saw on the Internet, and immediately the house is Below their expectations. Meeting, but especially Exceeding a Buyer’s expectations of a house they make an appointment to see, will keep their interest, get them inside….and hopefully this will lead to a contract!

Barb Schwarz, Creator of the Staging Concept and Founder/CEO of Stagedhomes.com, says that staging is the process of preparing a home for sale regardless of price, location, or condition.

Staging a house for sale gets the house in the Best Possible Showing Appearance.

Staging defines the home’s space in terms of size and function.

Staging accentuates the special features of a home.

Staging creates a “welcoming ambiance and atmosphere” which will be very pleasing to a Buyer

…and that’s when they say “WOW”!

Does your house for sale have “The WOW Factor”? Is it in the Best Possible Showing Appearance? Based on your internet marketing, will a Buyer’s expectations be met or exceeded when they drive up and come through your house?

If you are considering selling your house or currently have your house on the market…and you don’t know or don’t feel that it has “The Wow Factor”, then consider Home Staging Services. An Accredited Staging Professional (ASP) can assist you to achieve “The WOW Factor” through Staging Consultation Services, Hands-On Staging Services, or Vacant Home Staging Services.

With excess inventory in this current market, Buyers can be and are being particular about the houses they make appointments to see. Make sure that your house for sale has “The WOW Factor” online and in person!

For more information about Home Staging Services and putting the “WOW” in your house for sale, feel free to contact me at homestaging@stlouisrealestatevoice.com .

This entry was posted on Thursday, October 16th, 2008 at 5:51 pm and is filed under For Sellers, Home Staging, Unrepresented Seller(FSBO). You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.